Whether she’s crushing it as an athlete, advocate for gender equality, or as a fashion & interior designer, the four-time Olympic gold medalist, Venus Williams is better than a ten. She’s an eleven.
EleVen by Venus is the star athlete’s activewear fashion line.
“In our world ten is just another number, but Eleven is a lifestyle – it’s about challenging your status quo, embracing positive change, and pushing beyond whatever is holding you back from living your ideal life.”
Williams, known for more than just her athletic skill and power, has always had a unique sense of style on and off the courts.
EleVen by Venus is manufactured in North America and offers a wide variety of prints, quality fabrics and flattering cuts, at an affordable price. The 36-year old says, “Where I grew up in Compton California – it’s not Bel Air…so I never want to forget my roots”.
And from California, to Canada, this past Monday marked a special day for us Montrealers. The busy entrepreneur in all her strength and glory, presented her F/W 2016 collection at the Midtown Le Sporting Club Sanctuaire, where her clothing line will be sold exclusively for the first time in Canada.
The collection features the usual bright hues seen in the EleVen line such as robin blue and fuchsia pink, contrasted by neutrals like black and forest grey. Williams says that while she’s known for rocking bright colours, she finds herself increasingly more attracted to neutral tones, and that the collection is really a representation of both her sides.
The collection includes familiar prints from past collections, such as Dahlia, Casablanca and Prism – which is intended to be reminiscent of the prism of light.
The company, which is purely owned by women, aims to inspire females around the world to give their best every time – and to go beyond the limits, beyond the ten.
But EleVen doesn’t discriminate.
They have plans to release their first men’s collection in 2018.
When we asked Williams where she gets her inspiration, she humbly replied that she gets it from herself.
“When you have a fashion line if you aren’t yourself then you’ll be like everyone else – so you have to find your inspiration from within – who am I and what do I want to say”.